You can describe element as a simplified tag for an information in your feed. PRODUCTNAME element describes a product name, EAN element describes a unique product code, etc.

What are elements used for in Mergado?

  • To search in products and create queries (see more here).

  • With help of elements you add various information to your feed. E.g. adding GIFT element to products with a gift offered to customers.

  • You can also hide an information using elements (see Rules).