What is MERGADO Editor?


In this post, we learn:

What is the MERGADO Editor?

MERGADO is a “data editor” that helps you with advertising, campaigns, marketplaces, expansion, or even supply chains.

MERGADO Editor can

  1. Connect any data files or data streams between systems, in addition to different product feeds. It will also connect any - standard or non-standard - form of advertising, accounting system connections after processing supplier data (the Editor already allows to process any data). It’s up to you how you use it.
  2. Connect any other integration. You can easily handle complex feeds with many nesting or attributes and other complicated feeds directly in the Editor using custom format.
  3. With an improved tabular view brings a unique way to control your data. The view allows you to work with your data directly in the Editor just like in other spreadsheet editors.
  4. Work with element. You can change the order of elements in XML or the order of columns in CSV. You can even wrap elements in CDATA. Create and manage single, multiple elements and nested elements and attributes.
  5. Integration to various marketplaces and inventory feeds. New integrations are available directly in the Editor without the need to create a custom format.
  6. Target any item in your feed. Need to track down a specific item to resolve inventory management or edit a parameter that’s only a few dives in? Element-Path allows you to.
  7. Simply load and process the data if your feed contains, for example, complex variant products.
  8. Set a specific re-generation time for your output feed. This feature is currently under development).

Main tools

In order to use the Editor to its full potential, you have the following tools at your disposal:


A language developed by MERGADEM that you work with in all parts of the application. It is used for precisely targeting values or creating a simple selection.

  • For more information, see the detailed post about Element-Path.

MQL and data filtering

The MERGADO Query Language (MQL), a language for creating selections, works with element paths. It allows you to create any condition to create a selection.

  • For more information, see the detailed post on MQL.


Smart rules enable product data editing, process automation, and performance analysis. Use each rule for a different use case according to your needs and preferences.

Current list of rules:

  • Override
  • Find and Replace
  • Hide Product
  • Bulk rewriting by query
  • Bulk rewriting by value
  • Bulk copy values
  • Rename categories in bulk
  • Set product parameters
  • Set shipping price
  • Truncate values
  • Letter case converter
  • Round number
  • Remove diacritics
  • Set prices per click
  • Set UTM parameter
  • Remove HTML tags
  • Calculation
  • Data File Import
  • Add a value to a multie-value element

We are adding new rules as we go along to make your work easier.

Data display

Products Page - View Elements

The element view allows you to display all your data simply and intuitively. Users can easily compare different elements, analyze and edit their values.

Products Page - Table View

Table view is ideal for users who need to track large amounts of data, analyze and compare it quickly. Read the detailed post on all the features of Table View.

Elements page

The Elements page allows you to work with elements as individual elements. In addition to adding and managing elements, you can manage attributes, sort elements according to your needs, or wrap elements in CDATA. Read the detailed post about the Elements page.

Custom format

Custom format processes any data. For example, use it if you are working with different platforms that require a specific data format.

New integrations

We’re continually adding new integrations to help you open new sales channels and acquire new customers. We currently have over 700 integrations.

Tip: Are you missing an integration in Editor or Audit? Contact us.


Inventory Feeds are now available in Editor. This allows us to easily update product availability information.


Is an umbrella name for the organization of our products and services. It includes:


Main product. Is a data editor that helps you with advertising, campaigns, marketplaces connections, expansion or even supply chains.


Data feed auditing is available at audit.mergado.com.


The app store is available at store.mergado.com.

Application list:


Modules for connecting shop systems.


Program training, meetups, conferences.

MERGADO Partners

A collaboration system for e-commerce professionals and MERGADO users.

Most common uses

  • Product feeds
  • PPC
  • Expansion
  • Marketplaces
  • SEO
  • Affiliate
  • Supplier Connection


  • What is MERGADO Editor
    • Data Editor.
    • What MERGADO Editor can do *
    • Process your product data, set up a campaign, help with expansion or connect to marketplaces. It can handle SEO optimization, affiliate campaigns or supplier connections.
    • What are its main tools *
    • Element-path, MQL, rules, display, custom format, integration and re-generation scheduler…
    • What is the MERGADO System and what is included *
  • A generic name for our system. Its current products are Editor, Audit, Store, Pack, and the Academy and Partners services.