Element link

Basic information

The link element contains a link to the e-shop (URL address) for a specific product, where the product can be added to the shopping cart. The product URL must be unique across all products in the feed.

The maximum length is 2000 characters.

Other elements related to the link element that can also be used in the feed:

Frequently asked questions

  • How do I add UTM parameters to the URL address in the link element?
    • Use the Set UTM parameters rule, which is designed specifically for this purpose.
  • How do I remove UTM and other parameters from the URL address in the link element?
  • How to fix duplicate URL addresses in the link element, for example for variant products?
    • Using the Rewrite rule, you can add the # character to the end of the URL address, followed by the system variable @@ Mergado_ID at the end of the URL, which is unique for each product in the feed.
      Example of a rule rewrite mask:
      %link%#%@@MERGADO_ID%
      This way, you can make duplicate URLs unique without affecting the link to the product page in the e-shop. :handshake:

Help for the link element

  • We do not have any further help for this element at this time, so please follow the link tag on our forum, where questions from Mergado users and their solutions may appear, see: Téma link.

If you have a specific question about the link element, please post your question below in the thread or send it to technical support email.

What Mergado Audit checks for the link element

  • Whether the link element for products is not missing or empty.
  • Whether the URL address in the link element is not duplicated, i.e. whether it is unique for each product in the feed.
  • The audit also checks the correct format of the URL address in the link element
  • It checks the maximum length of the URL address in the link element, which is 2000 characters.

:bulb: Try Mergado’s XML feed audit for Google Shopping and if any of these link element errors apply to you, you can fix your Google Shopping feed in Mergado Editor.

:ring_buoy: If you need help, just contact our technical support.