Basic information
This is a unique product identifier in the feed. It is mandatory for Google Shopping. Google recommends using SKU codes from your system as g:id values, as they are unique.
It can contain a maximum of 50 characters, and the following can be used in g:id values: lowercase and uppercase letters without diacritics, numbers, hyphens, and underscores.
Elements related to g:id that can also be used in the feed:
- g:item_group_id - common identifier for product variants (group ID)
- g:gtin - numeric code identifying products (e.g., EAN)
- g:mpn - manufacturer part number (MPN) (Manufacturer Part Number)
FAQ
- Can g:id be duplicated in the feed, i.e. the same for multiple products?
- No,
g:idmust be unique for each product, otherwise Google Merchant Center will reject products with duplicateg:idand they will not appear in the campaign. - How to find and hide products with duplicate values in
g:idis described in the guide [How to find duplicate values](Najděte a odstraňte duplicitní produkty pomocí Mergada | Mergado.cz ~:text=Jak%20naj%C3%ADt%20duplicitn%C3%AD%20hodnoty,pro%20se%C5%99azen%C3%AD%20po%C4%8Dtu%20v%C3%BDskyt%C5%AF%20sestupn%C4%9B.)
- No,
- What if I don’t have g:id in the feed, can it be corrected in Mergado?
- Yes, using a rule of the type Rewrite you can fill in the Mergado system variable named
@MERGADO_IDinto theg:idelement, which contains a unique number for each product. This will give you unique values for eachg:id. - Other possible solutions are:
- products with missing
g:idhide using a hiding rule or - values into
g:idimport using a Data file import rule or - if you have values for
g:idin another element, such asSKU, then you can copy them tog:idusing the Bulk copy values rule.
- products with missing
- Yes, using a rule of the type Rewrite you can fill in the Mergado system variable named
- What is the difference between g:id and g:item_group_id?
g:idmust be unique for each product, while values ing:item_group_idcan be the same (duplicate) for variants of the same product.g:item_group_idis a common identifier for product variants.
- How to filter products with specific g:id values?
- Simply create a selection of
g:idvalues in Mergado on the Products page using a list, i.e. with the condition “is included in the list”. For more information, see our blog article Use product query using a list .
- Simply create a selection of
Help with the g:id element
If you have any further questions about the g:id element, please post your question below in the thread or send it to technical support email.
What Mergado Audit checks for the g:id element
- Whether the
g:idelement is missing or empty for products. - Whether the
g:idelement has the correct length (maximum 50 characters) and does not contain any unauthorized values (authorized values are expressed by a regular expression: [_-0-9a-zA-Z], i.e.: underscores, hyphens, numbers, and lowercase and uppercase letters without diacritics. Therefore, there should be no spaces or letters with diacritics ing:id.)
Try Mergado Audit XML feed for Google Shopping and if any of these g:id element errors apply to you, you can fix the feed for Google Shopping in Mergado Editor.
If you need help, just contact our technical support.