Analytics is part of Mergado administration where you can find charts, tables, basically an overview of the effectiveness of your advertising.
To be able to start using Analytics you need to follow these steps:
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In Mergado Keychain app, fill in your Google Analytics login details.
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If you have Mergado Analytic XML, provide it als in Mergado Keychain. However this is not compulsory in order for Analytics to work.
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Wait few hours. Data is loaded every morning for the last day only. Mergado works with a period of 70 days. But you can get a basic idea even from few days worth of data.