New project
The new project serves as a guide to help you create your first project. Below, we will describe the individual steps and other important information. This tutorial is intended for users who are new to Mergado.
In this post, we will describe the steps of creating a new project:
1. URL of the Feed
In brief:
What should I enter in the field where Mergado retrieves the input feed?
Enter the feed URL. This is the web address pointing to the specific location of your product feed. For example: https://eshop.cz/feed.xml.
Important: This is not the address of your e-shop but the URL where the data about your shop’s items is located.
Supported formats:
Mergado supports importing the following feed formats:
- XML
- JSON
- CSV
- Google Sheets
What is the feed URL?
The feed URL is the web address pointing to a specific product file. This file contains product information such as names, descriptions, prices, images, etc. In Mergado, you will be able to edit and optimize these details.
Note: It’s not the address of your online store!
Example:
You can find the feed URL in your online store platform or by contacting your e-shop administrator.
TIP: Do you run your store on the Shoptet platform? Make sure to properly configure data export from your online store; otherwise, Mergado won’t be able to access your data.
How to set up export security in Shoptet?
- Go to your Shoptet administration panel.
- Navigate to the section for export settings.
- Ensure the export is accessible via a direct URL.
- If necessary, configure access restrictions, such as IP filtering or password protection.
- Properly setting up these options ensures smooth integration with Mergado while keeping your data secure.
We Support Import
There are several types of product feeds, each with a different method of transferring data. The difference lies only in the format of how the data is written. Below, we will describe the formats you can work with in Mergado.
In the example, we’ll focus on the differences for a product: Apple iPhone, 128 GB, black color, weighing 171g.
XML
<Manufacturer>Apple</Manufacturer>
<Memory>128 GB</Memory>
<Parameter>
<Parameter_Name>Color</Parameter_Name>
<Value>Black</Value>
<Parameter_Name>Weight</Parameter_Name>
<Value>171g</Value>
</Parameter>
JSON
{
"Manufacturer": "Apple",
"Memory": "128 GB",
"Parameter": [
{"Parameter_Name": "Color", "Value": "Black"},
{"Parameter_Name": "Weight", "Value": "171g"}
]
}
CSV
Manufacturer,Memory,Parameter
Apple,128 GB,“Color: Black, Weight: 171g”
Google Sheet
| Manufacturer | Memory | Parameter: Parameter_Name | Parameter: Value |
|---|---|---|---|
| Apple | 128 GB | Color | Black |
| Weight | 171g |
This is the translated version of the Google Sheets data.
Additional Information
Mergado will download the input feed from the IP address 81.31.39.112. If you use IP whitelisting for securing your feeds, you need to add this IP address to the whitelist.
Projects are only created on the Mergado 2.2 version. We are introducing Mergado 2. It brings tools created directly for working with product feeds | Mergado.com
2. Online store
The online store gathers your individual projects. Under one online store, you can have as many projects as you need. Each project represents a specific ad on Heureka, Google, or Facebook for your online store.
The name you choose for your online store is entirely up to you. Example: My-eshop.com.
3. Input Format
In brief:
-
What input format should I choose?
Mergado will automatically select the format based on an analysis of your feed. If it happens to make a mistake at this step, you can search for the format by typing the name. Examples: Google, Alza, GLAMI, etc. -
Why define a custom format?
Mergado knows most advertising formats, but in the early days of using it, you won’t need this feature.
How does Mergado choose the input format?
In the first step, Mergado analyzes your feed. Then, in the third step, it will select the format that is closest to the format of the product feed from the address where Mergado will download it.
If Mergado does not choose the correct format, you can search for the format you need in the list of available formats.
The easiest way to find the correct format is by typing the name of the comparison tool or marketplace you use into the search box. For example, Google, GLAMI, Alza. This way, Mergado will offer you the most suitable formats.
Why do I need to define a custom format?
A custom format is an advanced feature that, simply put, allows you to teach Mergado to recognize and process (almost) any XML or CSV file.
Answers to what a custom format is and how to use it in the input will be available soon in an article we are preparing for you.
What is the purpose of the input feed preview?
For review. If you are uploading more complex feeds, this allows you to easily check the data and their upload into Mergado.
4. Output Format
In brief:
-
What output format should I choose?
Mergado will automatically select the format based on an analysis of your feed. To automatically improve product data for your advertising channel, we recommend choosing the same format as the input format. Want to expand the number of sales channels you use? Choose a specific format that represents the destination for your data. Examples: comparison tools like Zboží, Heureka, website ads like Google, Sklik, or marketplaces like Kaufland, Alza. -
Why define a custom format?
Mergado knows most advertising formats. However, in the early days of using it, you won’t need this feature.
What output format should I choose?
The output format represents the destination of your product feed, such as a comparison tool like Heureka or a marketplace like Kaufland. To make it easy to improve your ads with Mergado, we automatically offer the same format in the fourth step as in the third. If you’re expanding the sales channels you use, you can choose a different format.
Why do I need to define a custom format?
A custom format is an advanced feature that, simply put, allows you to teach Mergado to recognize and process (almost) any XML or CSV file.
Answers to what a custom format is and how to use it in the input will be available soon in an article we are preparing for you.
What is the purpose of the input feed preview?
For review. If you are uploading more complex feeds, this allows you to easily check the data and its upload into Mergado.
5. Completion
The summary will give you the final opportunity to adjust all previous steps before importing your feed into Mergado.
What are matching elements?
Matching elements help distinguish individual products from the input feed. Mergado will always suggest the most appropriate elements. Changing them is an advanced feature, and in your first project, you probably won’t need to adjust them.
Summary
You can create a new project using five short and simple steps.
To create it, you will need the URL that links to the location of the specific product feed.