# What Mergado does?

**URL:** <https://forum.mergado.com/t/what-mergado-does/458>\
**Category:** Meet Mergado / FAQ\
**Created:** [June 21, 2022, 3:00pm UTC](https://forum.mergado.com/t/what-mergado-does/458 "2022-06-21T15:00:09Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![petrmindl](https://forum.mergado.com/user_avatar/forum.mergado.com/petrmindl/32/25_2.png) [@petrmindl](https://forum.mergado.com/u/petrmindl)\
**Post date:** [June 21, 2022, 3:00pm UTC](https://forum.mergado.com/t/what-mergado-does/458/1 "2022-06-21T15:00:09Z")

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**Mergado helps you with:**

- **Optimization** of advertising costs in search engines for comparison engines - e. g. setting the offered price per click according to the price of products, exclusion of selected products from priority (paid) listings.

- **Pairing** of products due to a change in the name passed through the comparison engine service, the name of the category, the addition of missing data (e. g. manufacturer by category, description, etc.).

- **Bulk**  **hiding** of unsold or duplicate products and goods at zero price.

- Eliminating minor errors, such as forbidden characters.

- **Making temporary feed changes** , such as short-term name extensions with an action benefit (free shipping, gift), seasonal changes to the cost-per-click (price increase for summer, reduction for winter, or vice versa).