# Cost per click pricing

**URL:** <https://forum.mergado.com/t/cost-per-click-pricing/485>\
**Category:** Rules\
**Created:** [June 24, 2022, 12:29pm UTC](https://forum.mergado.com/t/cost-per-click-pricing/485 "2022-06-24T12:29:19Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![petrmindl](https://forum.mergado.com/user_avatar/forum.mergado.com/petrmindl/32/25_2.png) [@petrmindl](https://forum.mergado.com/u/petrmindl)\
**Post date:** [June 24, 2022, 12:29pm UTC](https://forum.mergado.com/t/cost-per-click-pricing/485/1 "2022-06-24T12:29:19Z")

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_Description_

* * *

This rule allows you to dynamically set the cost-per-click from search engines to your e-shop. Good cost-per-click bidding is very important for good advertising results.

**This rule can work in two ways:**

- Depending on the minimum clickthrough rate: The rule considers the minimum cost-per-click for goods in each category, and you can raise this price by any amount.

- Depending on the products’ price: Here you specify the products’ price percentage you want to offer per click. On a specific case, it will look like the $ 500 product will be priced at $ 5 per CPC for this rule at 1%.

_Note_ : If the bidding’s value is lower than the search engine’s permissible size for the category, the minimum valid value is automatically set.

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**Author:** ![petrmindl](https://forum.mergado.com/user_avatar/forum.mergado.com/petrmindl/32/25_2.png) [@petrmindl](https://forum.mergado.com/u/petrmindl)\
**Post date:** [June 24, 2022, 12:29pm UTC](https://forum.mergado.com/t/cost-per-click-pricing/485/2 "2022-06-24T12:29:32Z")

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